Usually in cold calling videos or demonstrations, you get a highly motivational presentation outlining the mindset and some tools to get the LEAST BAD RESULT from a cold call.

In this exceptional video from Townsend Wardlaw, what you get is a straightforward chart of the first 30 seconds of a cold call. A diagrammatic breakdown of what the goal of a cold call should be and detailed roadmap of how to achieve that.

It’s rare that I revisit cold calling videos or presentations, which is a shame as it’s often not possible to remember all of the information contained in them. This one is different.